EffectivenessAssured.

The most customizable advertising quality control platform.
Leverage the power of AI for instant approvals.

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SmartAssets empowers marketers to launch ad campaigns faster, reduce regulatory risk and ensure global brand consistency.

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CREATIVE SCORING

TAILORED WORKFLOWS

ATTENTION HEATMAPS

preflight INSIGHTS

ASSET MANAGEMENT

EMOTIONAL TESTING

DAM FUNCTIONALITY

CUSTOM GUIDELINES

AUTOMATED CATEGORISATION

PRESCRIPTIVE RECOMMENDATIONS

DATA VISUALISATIONS

IMPROVED GOVERNANCE

From passive compliance to active performance

TAG

Save time with AI-enabled tags that convert creative elements into rich metadata, making it easy to identify and locate assets.

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SCORE

Instantly score assets for brand, media and regulatory compliance. Flag risks and ensure media readiness.

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OPTIMIZE

Optimize your assets across all channels, leveraging your own creative insights and media data to outperform the competition.

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APPROVE

Unblock complex approval processes. Speed up time to market by balancing central control with local autonomy.

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HOW IT WORKS

Break creative assets down into rich data points

Upload your static or video assets to the platform, or connect SmartAssets with your existing DAM solution. Advanced computer vision automatically reads and tags your assets with myriad components.

Benchmark your ads at speed

Automatically score assets for brand adherence, advertising practices and media readiness. Understand if your assets are correctly branded, platform-compliant, and in line with media best practices in seconds.

Approve assets with AI-enabled insights

AI provides rich, tailored recommendations to support easier decision-making. Request revisions or approve your fully optimised assets for activation.

Unite your creative and media teams

Intuitive workflow brings together creative, production, brand and media teams. Find assets with AI-enabled search and bring campaigns to market quicker than ever before.

Maximise impact with creative optimisation

Find the sweet spot of what works best with your demographics, and get instant suggestions on how to improve your creatives by using AI in asset management tasks.

Customised tagging for automated quality control

How a global fintech company leveraged automated tagging to ensure regulatory and brand compliance across all channels.

Quicker and more reliable creative scoring with AI

Creative scoring that goes beyond vanity metrics, providing instant insights into why certain creatives perform better than others.

Generate triple-digit ROAS with smarter creatives

Helping a global luxury cosmetic brand enhance creatives to enhance media performance.

Before

After

CREATIVE TAGGING

Quality control at scale

SmartAssets delivered an automated solution, tailored to brand and platform guidelines, as well as regulatory standards.

The client was struggling to efficiently produce regulatory-compliant brand assets at scale.

SmartAssets built 34 unique rules for 14 types of ad placement across social, TV, online video, and app stores.

All non-compliant assets were fixed before activation, and manual checks and human error were eliminated.

Time saved per brief

500

delivery time

<1 week

CREATIVE ANALYTICS

Preflight media intelligence

SmartAssets benchmarked the time taken to generate creative insights, and compared our results to alternative platforms.

SmartAssets uploaded a comprehensive range of static and video ad formats to the platform.

Brand-specific and tailored creative scoring was generated in under 60 seconds for all asset types.

Production teams delivered compliant assets faster, and previous platform failures were eliminated.

AVG. PROCESSING TIME

FALSE POSITIVES

<1%

Before

After

CREATIVE OPTIMISATION

Data-driven performance

SmartAssets’ AI models pinpointed the creative sweet spot using first-party data to drive KPIs.

Taking one year of paid media data and assets, SmartAssets’ proprietary model generated insights.

The platform generated explicit creative direction which was implemented to enhance more than 20 elements.

In controlled media testing, the smarter ads consistently outperformed the previous creatives.

improved ctr

121%

increase in roas

300%

Trusted by

Platform integrations

SmartAssets couples the best advertising platforms with your preferred media integrations.

TESIMONIAL

“

At a time of unparalleled demand on creative production teams, SmartAssets has quickly become one of our most trusted and invaluable tech partners. Aside from being fantastic to collaborate with, both the team and platform have exceeded our expectations to implement cutting-edge tech for the biggest brands, all while ensuring that creative and media come together in the most impactful way.

David Demuth

Chairman & CEO, Doner