Little Black Book interviews AI experts, creative strategists and prompt writers about creative truths.
Lindsay Hong, CEO and Co-founder of SmartAssets, features alongside industry thought-provokers, including Alex Hamilton, Head of Innovation at Dentsu Creative, Ilinca Barsan, Director of Data Science at VML US, and Kiki Lauda, Technical Director if Production at Publicis Group Australia, to answer the question: “Is generative AI proving to be too creative?”
However, should the real question not be “do we care?”
Using examples of creative adaptation with AI, Hong illustrates the value of different types of content and why certain types of media require a different level of scrutiny.
Read the full answer – as well as the responses from the full creative roster – here.