CREATIVE
ANALYTICS
Gain granular insights with creative analytics, and enforce best practices across all channels.
Empower your advertising by measuring creative impact, ensuring consistent branding across all channels, and reducing media wastage with automated preflight creative analysis.
Gauge the true impact of your ads at creative-component level
Grasp the bigger picture
Measure emotional response, brand prominence, memorability, ad fatigue, and many other beneath-the-surface metrics that ensure your ad campaigns achieve maximum creative impact.
Keep ads consistent
Configure your own unique guidelines to maintain consistent branding across all media channels, and check creatives with our built-in quality assurance tool that ensures all advertising platform guidelines are met.
Snapshot your data
Generate easy-to-understand creative overviews, including attention heatmaps, scene detection, attention spikes, celebrity identification, and brand mentions, to better understand the performance of your ad creatives.
Slash media wastage
Support decisions with creative analytics performance data, and effectively identify the least-engaging creative elements in your campaigns so that these can be eliminated before any media budget is spent.
Customised tagging for automated quality control
How a global fintech company leveraged automated tagging to ensure regulatory and brand compliance across all channels.
SmartAssets uploaded a comprehensive range of ad formats to our creative automation platform.
Brand-specific and tailored creative scoring was generated in under 60 seconds for all asset types.
Production teams delivered compliant assets faster, and previous platform failures were eliminated.
Frequently asked questions
What is creative optimisation?
Creative optimisation refers to the process of improving ads for specific target demographics. There are several ways that this can be achieved, including: A/B Testing, Dynamic Content Optimisation (DCO), and AI-enabled creative optimisation. SmartAssets offers a unique trifecta which includes creative tagging, analytics, and creative optimisation.
Book a demo to find out how SmartAssets creative optimisation can help you improve your ad creatives.
What is DCO?
DCO stands for Dynamic Creative Optimisation—a technology which creates customised ads in real-time based on user data. Dynamic creative optimisation tools typically relies on cookies to personalise ads based on user behaviour and preferences.
The technology uses real-time performance data to optimise creative assets, prioritising the highest-performing asset versions to inform creative adaptation.
How is SmartAssets different to DCO?
SmartAssets differs to DCO by providing the answers to not just how, but why your creative performed well. This gives brands increased creative agency for their future advertising campaigns, and greater institutional knowledge.
Our creative analytics can also be generated preflight using historical data, meaning that no media budget has to be wasted on live optimisation-testing.
Can assets be optimised across different regions?
SmartAssets offers a scalable solution for creative optimisation that can be applied to different markets, regions, languages, audiences, and can also be tailored to unique brand guidelines, industry verticals, and selected objectives.
Get in touch to find out more.
Is it possible to request a full creative analysis audit?
Yes. SmartAssets offers a fully tailored audit of your creative library, which can include historical assets and performance insights.
Please book a demo with our team for more information.
Are creative analytics used to predict ad performance?
Yes—creative analtics can be used to forecast which creatives, or individual creative elements, will work best amongst your target demographic. By looking at previous assets and historical campaign data, SmartAssets creative automation software is able to make predictions and recommendations to improve ad performance.
Learn more about using creative analytics for creative optimisation.
Which types of data are used for creative scoring?
SmartAssets creative scoring uses a unique combination of custom brand guidelines, advertising best practices, and individual platform guidelines to generate an overall creative score. This score range from rule-based logic set by the brand, technical files details such as file size and aspect ratio, as well as emotional resonance and humanization.
What are creative analytics?
Creative analytics are the bedrock of ad optimisation. This process of extracting insights using creative automation tools involves breaking ads down at creative-component level (you can use creative tagging to automate this task) and analysing which creative elements influence the campaign's performance.
How are creative tags used to improve advertising experiences?
Advertising success is much more dependent on creativity than any other executional element. An effective way to improve your ad performance is to tap into the recesses of automated creative detail (creative asset tags), and pinpoint all performance-enhancing aspects.
Harnessing this information, and leveraging creative learnings, helps advertisers to tailor assets for specific campaign aims (eg. improve 'add to cart' sales) and target demographics.
What are the best practices for creative tagging?
Creative tagging means extracting copious amounts of metadata that is relevant to creative elements, file format and campaign performance. AI tags allow you to automatically capture these granular details, analyse and manage metadata that would be difficult to maintain with human input alone.
Creative asset tag data can include information such as: market, brand, language, production year, version number, creation date, folder location, scene detection, brand mentions, object detection, colour palette, emotional analysis, attention metrics, celebrity endorsement, people detection, text transcriptions, creative learning, and much more.
Learn more about how tagging data and AI metadata can be leveraged with creative analytics.
Is creative tagging compatible with DAM tools?
Yes—creative tagging can be used in tandem with your selected DAM tool. The SmartAssets platform is a DAM-agnostic application that offers different service levels, meaning that you can either upload your assets natively, or benefit from the same granular creative tagging with an external DAM provider.
What are the benefits of creative tagging?
Creative tagging is an AI-enabled function that allows marketing and production teams to automatically tag creative assets, and use intuitive semantic search to find what they’re looking for. AI auto-tagging translates to spending less time searching for assets in traditional DAM tools, and improved asset management (eg. never losing an asset again).
Better asset management positively impacts production budgets, since previous campaigns can be recycled, and advanced tagging functionality means that AI-generated metadata from the most impactful creatives is granularly recorded to spur better creative decisions in the future.
