Empowering creative with mediaintelligence

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Ensure your ads hit the mark every time with AI-enabled creative tagging, preflight creative scoring, enterprise-level brand governance, and prescriptive ad optimisation.

CREATIVE SCORING

TAILORED WORKFLOWS

ATTENTION HEATMAPS

preflight INSIGHTS

ASSET MANAGEMENT

EMOTIONAL TESTING

DAM FUNCTIONALITY

CUSTOM GUIDELINES

AUTOMATED CATEGORISATION

PRESCRIPTIVE RECOMMENDATIONS

DATA VISUALISATIONS

IMPROVED GOVERNANCE

HOW IT WORKS
Break creative assets down into rich data points

Upload your static or video assets to the platform, or connect SmartAssets with your existing DAM solution. Advanced computer vision automatically reads and tags your assets with myriad components.

Benchmark your ads at speed

Automatically score assets for brand adherence, advertising practices and media readiness. Understand if your assets are correctly branded, platform-compliant, and in line with media best practices in seconds.

Approve assets with AI-enabled insights

AI provides rich, tailored recommendations to support easier decision-making. Request revisions or approve your fully optimised assets for activation.

Unite your creative and media teams

Intuitive workflow brings together creative, production, brand and media teams. Find assets with AI-enabled search and bring campaigns to market quicker than ever before.

Maximise impact with creative optimisation

Find the sweet spot of what works best with your demographics, and get instant suggestions on how to improve your creatives.

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HOW IT WORKS
Break creative assets down into rich data points

Upload your static or video assets to the platform, or connect SmartAssets with your existing DAM solution. Advanced computer vision automatically reads and tags your assets with myriad components.

Maximise impact with creative optimisation

Find the sweet spot of what works best with your demographics, and get instant suggestions on how to improve your creatives.

Unite your creative and media teams

Intuitive workflow brings together creative, production, brand and media teams. Find assets with AI-enabled search and bring campaigns to market quicker than ever before.

Approve assets with AI-enabled insights

AI provides rich, tailored recommendations to support easier decision-making. Request revisions or approve your fully optimised assets for activation.

Benchmark your ads at speed

Automatically score assets for brand adherence, advertising practices and media readiness. Understand if your assets are correctly branded, platform-compliant, and in line with media best practices in seconds.

Customised tagging for automated quality control

How a global fintech company leveraged automated tagging to ensure regulatory and brand compliance across all channels.

Quicker and more reliable creative scoring with AI

Creative scoring that goes beyond vanity metrics, providing instant insights into why certain creatives perform better than others.

Generate triple-digit ROAS with smarter creatives

Helping a global luxury cosmetic brand enhance creatives to enhance media performance.

Before
After
CREATIVE TAGGING
Quality control at scale
SmartAssets delivered an automated solution, tailored to brand and platform guidelines, as well as regulatory standards.
1

The client was struggling to efficiently produce regulatory-compliant brand assets at scale.

2

SmartAssets built 34 unique rules for 14 types of ad placement across social, TV, online video, and app stores.

3

All non-compliant assets were fixed before activation, and manual checks and human error were eliminated.

Time saved per brief
500
delivery time
<1 week
CREATIVE ANALYTICS
Preflight media intelligence
SmartAssets benchmarked the time taken to generate creative insights, and compared our results to alternative platforms.
1

SmartAssets uploaded a comprehensive range of static and video ad formats to the platform.

2

Brand-specific and tailored creative scoring was generated in under 60 seconds for all asset types.

3

Production teams delivered compliant assets faster, and previous platform failures were eliminated.

AVG. PROCESSING TIME
60
FALSE POSITIVES
<1%
Before
After
CREATIVE OPTIMISATION
Data-driven performance
SmartAssets’ AI models pinpointed the creative sweet spot using first-party data to drive KPIs.
1

Taking one year of paid media data and assets, SmartAssets’ proprietary model generated insights.

2

The platform generated explicit creative direction which was implemented to enhance more than 20 elements.

3

In controlled media testing, the smarter ads consistently outperformed the previous creatives.

improved ctr
121%
increase in roas
300%
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Our platform integrations

SmartAssets couples the best advertising platforms with your preferred media integrations.

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Free Demo

Book a 30-minute product demo with our team to find out how SmartAssets can help transform your creatives for better ROAS.

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