Daniel Purnell

The Power to Integrate: Why Creative and Media Are Stronger Together

Can AI Help Advertisers Deliver Personalisation with a Point?

How to stand out in the AI market

Improving campaign effectiveness for lower cost – the power of creative scoring with AI

Media Buying Briefing: Agency news and takeaways from CES 2024

Is Generative AI Proving to be *Too* Creative?

Stagwell's Mark Penn says companies should use AI to connect holistically with consumers

Stagwell to Debut SmartAssets at CES 2024

CES Has Plenty Of Smart Asses, This Year It Will Showcase SmartAssets

The Three Es Of AI

AI Can Help Advertisers Understand Why Creative Does (or Doesn’t) Work

How the growth of click and impression farming are getting worse with AI

Media Buying Briefing: Agencies wonder whether generative AI leads to more wasted ad spending and production

Stagwell awards $1M in funding to AI platform Smart Assets to optimize media execution